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  • Liese Kelly
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The Bridge Consultancy
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419 Richmond Road

020 8334 5522


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    A few extra pointers

    All about Medical Publishing

    Medical publishing has been the mainstay of communication in the healthcare communications industry for the last 50 years. The majority of the publications and the marketing spend is aimed at doctors and pharmacists but as nurse-prescribing becomes more widespread, nursing titles are becoming more important.

    The main movers within a healthcare publication are the publisher, the editor, the journalists and the advertising manager:
    The publisher decides on the editorial portfolio and perceived position of the publication in the market (and is also the person legally responsible for ensuring the publication doesn't breach libel or copyright laws)
    The editor is responsible for every word that appears in the publication and has to ensure that all content falls within the editorial policy
    The advertising sales manager is responsible for the main source of income for the publication, and paid advertising and will make sure that their sales teams are constantly in touch with the Media Buying agencies, making them aware of how well the publication is doing and of special editorial features being planned for the future
    The journalists look for the front page stories.

    For more information please download the below guide.

    Medical Publishing (doc)