A few extra pointers
All about Healthcare Communications
The increasing emphasis on scientific credibility and added 'educational' value has seen Medical Education, aka MedEd, or now more commonly MedComms, become a pivotal part of the healthcare communications mix. MedComms initiatives can provide a credible foundation for other parts of the marketing mix, while also helping to shape markets by creating a receptive environment for a new product.
Pharmaceutical companies employ specialist MedComms agencies at many levels: pre-launch, at launch and post-launch; globally and nationally; strategically and tactically. MedComms agencies tend to employ people with a high level of academic achievement in a scientific subject, predominantly a life-science such as pharmacology, biological science, molecular genetics etc and typically successful candidates have further credentials such as a PhD.
When medical communications is done well, in an ethical, balanced and appropriate way, it supports approval of new medicines, drives access to novel therapies, leads to better patient care, and raises awareness of diseases that might not otherwise get the air time they deserve. It’s an incredibly worthwhile and important endeavour.
For more information please download the guide below.
Medical Education (doc)