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    A few extra pointers

    All about Healthcare Advertising

    In today's brand-centric society the pharmaceutical industry has been slow to jump onto the brandwagon. Traditionally pharmaceutical companies have relied on the power of patent protection rather than the power of branding to drive sales of prescription only medicines (POMs). This usually involves creating advertising campaigns specifically for the medical profession to inform them about what a product can do for their patients.

    Some of the more successful healthcare brands are Beechams Powders, Vicks, Clearasil and Benylin. These are known as consumer products because they are available to the general public in pharmacies, supermarkets, newsagents and other retailers without the involvement of either a doctor or a pharmacist. As a result of thousands of man hours, and millions spent to get these brands to their lofty positions, they have made billions in revenue for brand owners (or stewards) namely GlaxoSmithKline (GSK), Proctor & Gamble (P&G), Reckitt Benckiser (RB) and Johnson & Johnson (J&J).

    It's also true to say that these brands have made millions for the advertising agencies who conceptualised the campaigns that got them to where they are today.

    For more information please download the below guide.

    Downloads:
    Healthcare Advertising (doc)