Account Executive - Digital Advertising
- Contract type
- £20,000 - £25,000
- Start date
Our client is a fairly newly formed agency within easy commuting distance of Basingstoke, that prides itself on its digitally driven approach to health communications. They place patients at the heart of their strategic process and wrap this understanding in healthcare professional insight. This is a leading edge approach to health communications, offering digitally oriented solutions to patients, prescribers, ad other clinicians ie the consumers of their pharma clients. The result is better communications, increased patient loyalty and improved health outcomes.
As an Account Executive here you will work across a range of digital formats, which may include online and offline assets, websites, e-details and phone and iPad materials. You will learn to participate in client marketing strategies, working with internal teams, and take responsibility for timely delivery of quality research and other marketing input. You will need to be somebody who understands and is able to share the agency’s beliefs and values, specifically the insight-based approach to digital projects & communicates how these relate to the clients’ aspirations. The position will challenge you to initiate discussions to identify brand development opportunities e.g. piggy back campaigns.
You should be able to understand how to write a creative brief which is thought through and appropriate, identifying clear priorities that do not dictate the creative route, but clearly define technical requirements. Thereafter you should be able to learn how to deliver briefing sessions clearly and in a way that inspires, and then assesses creative work against brief; giving rational objective feedback to meet brief and benefit the end user. You will learn how to present and sell creative work to the team and to the client with enthusiasm and confidence, with the ability to ‘defend’ creative work against original brief with objectivity and sound understanding. You should at all times be aware of individual client requirements and use the tracking system to establish where the time-lines are.
You should be somebody who has a desire to be an account handler within the healthcare space, and who understands digital processes; explains processes to clients; and recognises needs of internal departments. You will have an appropriate degree, possibly in digital strategy, design, social networking or possibly a health-related subject.
If you are interested in this position, please email your CV to:
020 8334 5522