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Woolley Pau Gyro wins an IPA CPD Gold accreditation for the second year running
One of our favourite clients Woolley Pau Gyro has won a much coveted IPA Gold award for the second year running. They won an IPA Gold Accreditation for outstanding Continuous Professional Development, which is brilliant and speaks volumes for the type of agency they are.
The entry and judging process is rigorous, to win it they needed to demonstrate a consistent and committed approach to staff learning and development. One of the ways they show this is through staff CPD diaries, where employees individually log the training courses they've been on, the galleries and exhibitions they've visited, the industry related books they've read, the regular development discussions (reviews) they've had and how they've developed others and shared their knowledge.
Vitally the submission then needs to demonstrate the connection between this learning and development and the agency's business objectives. So, trained and motivated people help them offer the best service and work to their clients, win awards, grow the business and so on. See the accreditation in full at http://www.ipa.co.uk/Page/IPA-GOLD-CPD-Accreditation-Standard.
Only a small percentage of IPA member agencies achieve gold CPD accreditation and as far as we know, Woolley Pau Gyro is the only healthcare agency to get it.
Have a look at Wooley Pau's brilliant creative work at http://www.woolleypaugyro.com/