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Why it could be all over for Twitter
HAS Twitter peaked? Fortune magazine reports: “Just two years ago, Twitter was the hottest thing on the web, but in the past year US traffic at Twitter.com, the site users visit to read and broadcast 140-character messages, has levelled off. Nearly half the people who have Twitter accounts are no longer active on the network, according to an ExactTarget report from January 2011. It has been months — an eternity in Silicon Valley — since the company rolled out a new product that excited consumers. Facebook founder Mark Zuckerberg used to watch developments at Twitter obsessively; now he pays much less attention to the rival service. Meanwhile, companies are hungry to advertise, but Twitter hasn’t been able to provide marketers with enough opportunities".
Last year, the company pulled in a mere $45 million in ad revenue according to research firm eMarketer ..... Facebook brought in $1.86 billion.
(The source of this story is the London Evening Standard (West End Final B) 5th May 2011)