What we've been up to
Pfizer feeling the Lipitor pinch more than ever
Pfizer is rumoured to be cutting around 600 jobs from its primary care business this month. Crikey, how are 1st line HCPs expected to know what goodies Pfizer has in its Gladstone Bag? The company’s primary care business has a number of key drugs, including the big sellers: pain killer Lyrica, ED drug Viagra and arthritis drug Celebrex - BUT it lost patent protection for its biggest ever selling drug Lipitor in all key markets this year, decimating the once $12 billion in peak annual sales it was bringing in. Read more