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  • Liese Kelly
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  • Alan Clarke
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The Bridge Consultancy
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Twickenham
TW1 2EX

020 8334 5522

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    What we've been up to

    Pfizer feeling the Lipitor pinch more than ever

    Pfizer is rumoured to be cutting around 600 jobs from its primary care business this month . Crikey, how are 1st line HCPs expected to know what goodies Pfizer has in its Gladstone Bag? The company’s primary care business has a number of key drugs, including the big sellers: pain killer Lyrica, ED drug Viagra and arthritis drug Celebrex - BUT it lost patent protection for its biggest ever selling drug Lipitor in all key markets this year, decimating the once $12 billion in peak annual sales it was bringing in. Read more