What we've been up to
Pfizer feeling the Lipitor pinch more than ever
Pfizer is rumoured to be cutting around 600 jobs from its primary care business this monthRead more
. Crikey, how are 1st line HCPs expected to know what goodies Pfizer has in its Gladstone Bag? The company’s primary care business has a number of key drugs, including the big sellers: pain killer Lyrica, ED drug Viagra and arthritis drug Celebrex - BUT it lost patent protection for its biggest ever selling drug Lipitor in all key markets this year, decimating the once $12 billion in peak annual sales it was bringing in.