What we've been up to
Is pharma advertising & marketing getting rougher? Three pharma companies breach ABPI Code
The advertising & marketing agencies must be finding it tougher to get the right messages out there because no less than three pharma companies have recently been found guilty of breaking the ABPI Code of Practice. Merz, Lilly and Daiichi-Sankyo have all been found to have acted outside of the Code with their marketing messages - read more